In this paper we provide experimental results and extensions to our previous theoretical findings concerning the combination of forecasts that have been diversified by three different methods: with parameters learned at different data aggregation levels, by thick modeling and by the use of...

Despite pop-up stores being a retail format that is both temporary and mobile, as with other physical stores, despite their mobility, location considerations may be assumed necessary for their success. This paper reports on a study that examined locational drivers for this form of retailing and...

This paper seeks to determine the usefulness of data mining tools to SMEs in developing customer relationship management (CRM) in the fashion retail sector. Kalakota & Robinson’s (1999, p.114) model of ‘The Three Phases of CRM’ acts as a basis to explore the use of data mining software....

Autoethnographic approaches to doing research in retailing are rare. Through the researcher reflecting on and analysing her own personal experiences as a fashion retail store proprietor, this study reconstructed the process of her strategic decision making with regard to moving from selling...

Bournemouth, like many other towns in the UK, has appeared to have fallen victim to what the New Economics Foundation (NEF) are calling ‘clone town Britain’. High rents have put space at a premium, and in a bid to provide much needed High Street brands the town has begun to overlook the...

This paper outlines the current and continuous changes occurring in the retail and social environment that necessitate the constant evolution of retail formats. Over recent years experiential retail formats have appeared in recognition of the increasing need to ‘entertain’ shoppers and...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

Within the field of strategy for organisations, local strategic partnerships (LSPs) have emerged as important forms of collaborative arrangement that enables strategic decisions to be taken and implemented. The principal aim of this paper is to contribute to this subject area through the...