Showing 11 - 20 of 6,550
Despite pop-up stores being a retail format that is both temporary and mobile, as with other physical stores, despite their mobility, location considerations may be assumed necessary for their success. This paper reports on a study that examined locational drivers for this form of retailing and...
Persistent link: https://www.econbiz.de/10009429698
This paper seeks to determine the usefulness of data mining tools to SMEs in developing customer relationship management (CRM) in the fashion retail sector. Kalakota & Robinson’s (1999, p.114) model of ‘The Three Phases of CRM’ acts as a basis to explore the use of data mining software....
Persistent link: https://www.econbiz.de/10009429699
Autoethnographic approaches to doing research in retailing are rare. Through the researcher reflecting on and analysing her own personal experiences as a fashion retail store proprietor, this study reconstructed the process of her strategic decision making with regard to moving from selling...
Persistent link: https://www.econbiz.de/10009429700
Bournemouth, like many other towns in the UK, has appeared to have fallen victim to what the New Economics Foundation (NEF) are calling ‘clone town Britain’. High rents have put space at a premium, and in a bid to provide much needed High Street brands the town has begun to overlook the...
Persistent link: https://www.econbiz.de/10009429701
We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the...
Persistent link: https://www.econbiz.de/10009429702
Advances in information and communications technologies (ICTs) have strategic implications for a wide range of industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading industry on online expenditure. The Internet...
Persistent link: https://www.econbiz.de/10009429703
secondary aim was to understand whether the prevailing business state of crisis or growth affected the attitudes and behaviours … business states of crisis and growth can have a positive impact on some people and encourage them to adopt performance …
Persistent link: https://www.econbiz.de/10009429705
The main objective of the research is to investigate the relative information content of complementary and supplementary narrative commentaries in UK interim reports. The study also examines the relative importance of complementary and supplementary narrative attributes. The subsidiary objective...
Persistent link: https://www.econbiz.de/10009429710
This paper outlines the current and continuous changes occurring in the retail and social environment that necessitate the constant evolution of retail formats. Over recent years experiential retail formats have appeared in recognition of the increasing need to ‘entertain’ shoppers and...
Persistent link: https://www.econbiz.de/10009429715
The combination of forecasts is a well established procedure for improving forecast performance and decreasing the risk of selecting an inferior model out of an existing pool of models. Work in this area mainly focuses on combining several functionally different models, but some publications...
Persistent link: https://www.econbiz.de/10009429719