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The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.
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Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.
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