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In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429755
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429756
A generation has passed since the term relationship marketing was first defined, yet this concept remains illusive, fragmented, and dominated by isolated theoretical frameworks. As this paradigm moves uneasily into its second generation, it is now increasingly characterised by a polarization of...
Persistent link: https://www.econbiz.de/10009429761
organisational problems. The question of how best to develop a future business strategy is such a problem. Existing literature on …
Persistent link: https://www.econbiz.de/10009429764
Purpose – To investigate the area of price endings to determine which groups of consumers are more likely to use odd-endings as opposed to round-endings. Design/methodology/approach – A questionnaire was developed that tested respondents' use of odd-endings as opposed to round-endings...
Persistent link: https://www.econbiz.de/10009429765
This paper examines the processes through which a commercial bar is transformed into a hospitable space. Drawing on a study of a venue patronized by lesbian, gay, bisexual and transsexual/transgender consumers, it considers how social and commercial forms of hospitality are mobilized. The paper...
Persistent link: https://www.econbiz.de/10009429771
This thesis is located within the area of Knowledge Management and focuses on enhancing the transfer of knowledge. The research investigated how organisations manage knowledge in times of major restructuring. The research used Action Research to establish a collaborative partnership with the...
Persistent link: https://www.econbiz.de/10009429773
Within the field of strategy for organisations, local strategic partnerships (LSPs) have emerged as important forms of collaborative arrangement that enables strategic decisions to be taken and implemented. The principal aim of this paper is to contribute to this subject area through the...
Persistent link: https://www.econbiz.de/10009429775
The UK Government’s policy on economic and social renewal, the ultimate goal of which is to improve living standards for all, emphasises the importance of adopting a partnership model of industrial relations. Government perceives this model of employment relations as essential to achieving...
Persistent link: https://www.econbiz.de/10009429776
This paper raises and responds to questions concerning the patentability of business method patents. It explores the … utility of patent applications in informing business method innovators of the risks associated with using the patent system …, unpredictable change. Inventive changes in the insurance industry include new business models and e-business technologies to improve …
Persistent link: https://www.econbiz.de/10009429778