situation of the freshwater aquaculture sector in the EIFAC region with particular focus on problems in marketing. The outcome … the marketing chain. The producers will remain at a disadvantage unless they develop better links through association or … cooperation. While the preparation and implementation of marketing plans is a responsibility of the industry, and must be financed …

children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing … regulatory frameworks. This study aims to provide a better understanding of online marketing to children and to inform effective …-app purchases. The study finds that online marketing practices have an impact on children, and that children have difficulties …

information systems which will change the traditional mass-marketing approach ... …

werden. Vielmehr bestehe die Aufgabe des Marketing darin, Prozesse zu initiieren, durch die die Kommunikation der Kunden …

The marketing literature so far only considers attraction models with strict functional forms. Greater exibility can be …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …