article examines the different ways in which modern marketing methods were introduced in Spain during the 1950s and the 1960s …. It demonstrates that marketing as both concept and practice faced fierce cultural resistance, manifest in the derided …

marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …

-Nash equilibrium. In the second stage, we study the impacts of marketing-mix variables on brand values. The empirical results show that …