Altmeppen, Klaus-Dieter (ed.); Hollifield, C. Ann (ed.); … - 2017
’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how … issues in media management, such as the relationship between quality and audience demand, the role of branding in building …Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions …