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Industrial buyer behavior at trade shows : implications for selling effectiveness
Bello, Daniel C. - In: Journal of business research : JBR 25 (1992) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10001127039
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When it's good management to sacrifice market share
Anterasian, Cathy - In: Journal of business research : JBR 19 (1989) 3, pp. 187-213
Persistent link: https://www.econbiz.de/10001086868
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From the trenches to the command post : perceptual and attitudinal differences among levels in the marketing management hierarchy
Leigh, James H. - In: Journal of business research : JBR 13 (1985) 6, pp. 511-536
Persistent link: https://www.econbiz.de/10001021706
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Industrial marketing strategies and different national environments
Hallén, Lars - In: Journal of business research : JBR 13 (1985) 6, pp. 495-509
Persistent link: https://www.econbiz.de/10001021707
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Coping with inter-organizational conflicts : efficient interaction strategies for buyer and seller organization
Gemünden, Hans Georg - In: Journal of business research : JBR 13 (1985) 5, pp. 405-420
Persistent link: https://www.econbiz.de/10001021709
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The multi-organizational interaction approach to industrial marketing
Kutschker, Michael - In: Journal of business research : JBR 13 (1985) 5, pp. 383-403
Persistent link: https://www.econbiz.de/10001021710
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Behavioral industrial marketing research in Germany and the United States : a comparison
Backhaus, Klaus - In: Journal of business research : JBR 13 (1985) 5, pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
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Ethics and marketing management : an empirical examination
Chonko, Lawrence B. - In: Journal of business research : JBR 13 (1985) 4, pp. 339-359
Persistent link: https://www.econbiz.de/10001021712
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Special section on Eastern European markets and marketing systems
In: Journal of business research : JBR 14 (1986) 1, pp. 107-176
Persistent link: https://www.econbiz.de/10001021852
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Firm performance in a liberalized environment : empirical evidence from a developing country
Okoroafo, Sam C. - In: Journal of business research : JBR 28 (1993) 3, pp. 175-189
Persistent link: https://www.econbiz.de/10001149604