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Functional Food Marketing - The Hungarian Market Case
Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011279479
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An introduction to the viable systems approach and its contribution to marketing
Barile, Sergio; Pels, Jaqueline; Polese, Francesco; … - In: jbm - Journal of Business Market Management 5 (2012) 2, pp. 54-78
decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …
Persistent link: https://www.econbiz.de/10010310664
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Von der Verbreitung zur Kommunikation
Willand, Ilka; Stirner, Heidrun - In: WISTA - Wirtschaft und Statistik 74 (2022) 6, pp. 38-43
Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
Persistent link: https://www.econbiz.de/10013490579
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Football marketing and its effect on economic boom
Homayounifar, Masuod; Mosaveri, Kamran Pahlavan; … - In: Atlantic Review of Economics 2 (2014), pp. 1-26
Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important … solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the … SPSS and SAS software. The results show that football marketing has significant and positive effect on economic boom. In …
Persistent link: https://www.econbiz.de/10011536982
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On the strategic use of attention grabbers
Spiegler, Ran; Eliaz, Kfir - In: Theoretical Economics 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011599441
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Changing consumption patterns. The case of Polish health campaign ‘Drink milk. Grow to be great!’
Karbowski, Adam - In: Kwartalnik Nauk o Przedsiębiorstwie 11 (2009), pp. 61-65
The following paper discusses the social marketing campaign ‘Drink milk. Grow to be great!’. This is the successful … long term effects of the given campaign and social marketing initiatives in general are included in the final parts. …
Persistent link: https://www.econbiz.de/10011430636
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A basic pre-condition of development
Demetrescu, Mihai C. - In: Intereconomics 05 (1970) 2, pp. 57-62
Persistent link: https://www.econbiz.de/10011468508
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Die zentrale Vermarktung von Europapokalspielen aus ökonomischer Sicht
Schellhaaß, Horst-Manfred; Enderle, Gregor - In: Wirtschaftsdienst 78 (1998) 5, pp. 294-300
Die Verknüpfung von Sport- und Medien1 ist nicht neu, aber neu ist die Dominanz des wirtschaftlichen Wettbewerbs gegenüber dem sportlichen Wettbewerb. Vor kurzem haben das Bundeskartellamt und der Bundesgerichtshof dem Deutschen Fußballbund die zentrale Vermarktung der Fernsehrechte...
Persistent link: https://www.econbiz.de/10010301632
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Der Euro: Handel ohne Grenzen?
Merkle, Wolfgang; Nölling, Philip - In: Wirtschaftsdienst 78 (1998) 6, pp. 338-342
Die Einführung des Euro bietet auch für den Händel neue Perspektiven. Werden durch den Wegfall der Wechselkursrisiken und die höhere Preistransparenz die grenzüberschreitende Nachfrage und das Angebot zunehmen? Werden sich die Preise auf dem jeweils niedrigsten nationalen Ausgangsniveau...
Persistent link: https://www.econbiz.de/10010301638