//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The market structure of the U....
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
3,757
Marketing management
994
Marketingmanagement
994
marketing
794
Consumer behaviour
690
Konsumentenverhalten
690
USA
443
United States
442
Theory
369
Theorie
365
Relationship marketing
297
Beziehungsmarketing
295
Markenführung
293
Brand management
291
Marketing theory
250
Marketingtheorie
248
Online-Marketing
239
Internet marketing
238
Firm performance
220
Unternehmenserfolg
219
Innovation
210
Social Web
199
Social web
199
Advertising
194
Werbung
193
SME
191
KMU
190
Market research
184
Marktforschung
183
Entrepreneurship
168
Bibliometrics
162
Bibliometrie
162
Entrepreneurship approach
162
Brand image
128
Business start-up
128
Markenimage
128
Unternehmensgründung
128
Corporate Social Responsibility
115
Corporate social responsibility
115
Betriebswirtschaftsstudium
110
more ...
less ...
Online availability
All
Undetermined
1,697
Free
343
Type of publication
All
Article
4,340
Book / Working Paper
133
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4,473
Aufsatz im Buch
1,636
Book section
1,636
Hochschulschrift
1,385
Collection of articles of several authors
1,263
Sammelwerk
1,263
Graue Literatur
1,229
Non-commercial literature
1,229
Thesis
1,122
Lehrbuch
1,044
Textbook
875
Aufsatzsammlung
814
Konferenzschrift
634
Working Paper
583
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
477
Bibliografie enthalten
473
Bibliography included
473
Case study
340
Fallstudie
340
Conference proceedings
307
Ratgeber
252
Guidebook
234
Congress Report
185
Bibliographie
171
Handbook
170
Handbuch
170
Wörterbuch
137
Glossar enthalten
135
Glossary included
135
Festschrift
122
Article
89
Fallstudiensammlung
81
Reprint
80
Einführung
79
Bibliografie
64
Nachschlagewerk
64
Reference book
64
Collection of articles written by one author
49
more ...
less ...
Language
All
English
4,068
German
337
Spanish
29
French
14
Italian
8
Russian
4
Dutch
3
Hungarian
2
Polish
2
Portuguese
2
Serbian
2
Arabic
1
Bulgarian
1
Czech
1
Finnish
1
Kazakh
1
Slovak
1
Swedish
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Leeflang, Peter
15
Vrontis, Demetris
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
12
Shultz, Clifford J.
12
Hanssens, Dominique M.
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Kraus, Sascha
9
Lusch, Robert F.
9
Thrassou, Alkis
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Homburg, Christian
8
Malshe, Avinash
8
Stremersch, Stefan
8
Woodside, Arch G.
8
Beninger, Stefanie
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
Grewal, Rajdeep
7
Herrmann, Andreas
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Jones, Rosalind
7
Kumar, Satish
7
Lehmann, Donald R.
7
Miles, Morgan P.
7
O'Cass, Aron
7
O'Malley, Lisa
7
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
more ...
less ...
Published in...
All
Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
98
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
Handelsforschung
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,473
Showing
1
-
10
of
4,473
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Identification of
marketing
needs and means of communication of Romanian
marketing
companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
2
Marketing
: culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
3
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
4
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
5
Entrepreneurial
marketing
: conceptual and empirical research opportunities
Hills, Gerald E.
;
Hultman, Claes
- In:
Entrepreneurship research journal : ERJ
3
(
2013
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
Saved in:
6
Marketing
implications of consumer behavior
Nica, Elvira
- In:
Economics, management and financial markets
8
(
2013
)
1
,
pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
Saved in:
7
Hershey's entry to the Australian market with a new brand : an accounting and
marketing
perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
Saved in:
8
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Saved in:
9
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
10
Effect of organizational climate on
marketing
performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->