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the hitherto unexplored real options setting. Real options have emerged as an important part of marketing strategy, and …
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technology, production, marketing, organizational control, strategic planning, and human resource management. …This project explores the various developments of modern management system with the increasing internationalization of … of their management system. Specifically, attempts have been made to see whether there is a systematic market …
Persistent link: https://www.econbiz.de/10009477606
This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...
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of this structure upon marketing strategy. Specifically, the research addresses the expanding role of marketing and … marketing strategy in this emergent organizational form. …
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This dissertation reports the results of three pilot studies, one background field study, and a large survey to buyers and suppliers of market-data systems. The dissertation uses a cognitive perspective on market structuring, competitive definitions, and rivalry.
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's performance. The second essay employs consumer search and quality signaling theories from information systems, marketing, and …
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Department of Hotel, Restaurant, Institution Management and Dietetics …
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The impetus for the current study was to provide empirical verification for the supposition that firms which exhibit high levels of market-orientation are the better performing firms. Prior to this study only one investigation empirically supported the relationship (Narver and Slater 1990). The...
Persistent link: https://www.econbiz.de/10009431363