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Entrepreneurship and management
International Conference on Applied Economics <10.> - 2019
Persistent link: https://www.econbiz.de/10012204502
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Entrepreneurship and Management
Balcerzak, Adam P. (ed.); Pietryka, Ilona (ed.) - Międzynarodowa konferencja z cyklu "Współczesne … - 2017
Persistent link: https://www.econbiz.de/10011958305
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Two Essays on Escalation of Commitment
Guha, Abhijit - 2009
the hitherto unexplored real options setting. Real options have emerged as an important part of marketing strategy, and …
Persistent link: https://www.econbiz.de/10009475473
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The internationalization of Korean firms and its impact on managerial sophistication
Shin, Mann-Soo - 1989
technology, production, marketing, organizational control, strategic planning, and human resource management. …This project explores the various developments of modern management system with the increasing internationalization of … of their management system. Specifically, attempts have been made to see whether there is a systematic market …
Persistent link: https://www.econbiz.de/10009477606
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A theory of private branding and its implication for the relative competitiveness of foreign versus domestic manufacturers
Chen, Shih-Fen - 1996
This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...
Persistent link: https://www.econbiz.de/10009477643
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An investigation of the environment-strategy-structure relationship of post-industrial (information-age) organizations
Powell, Vonda Kai - 1995
of this structure upon marketing strategy. Specifically, the research addresses the expanding role of marketing and … marketing strategy in this emergent organizational form. …
Persistent link: https://www.econbiz.de/10009477822
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Competitive definitions in emergent markets: The case of market-data systems
Levenhagen, Michael - 1993
This dissertation reports the results of three pilot studies, one background field study, and a large survey to buyers and suppliers of market-data systems. The dissertation uses a cognitive perspective on market structuring, competitive definitions, and rivalry.
Persistent link: https://www.econbiz.de/10009477861
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The Impact Of Online Sponsored Search Advertising On Consumer And Seller Strategies
Animesh, Animesh - 2007
's performance. The second essay employs consumer search and quality signaling theories from information systems, marketing, and …
Persistent link: https://www.econbiz.de/10009450729
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The relationship of market-orientation to performance: An investigation using organizational structure, organizational strategy, and the environment as moderators
Pleshko, Larry Paul
The impetus for the current study was to provide empirical verification for the supposition that firms which exhibit high levels of market-orientation are the better performing firms. Prior to this study only one investigation empirically supported the relationship (Narver and Slater 1990). The...
Persistent link: https://www.econbiz.de/10009431363
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An examination of the effect of environmental munificence on the relationship between magnitude of change and performance
DeLaughter, Thomas Glenn
The main purpose of this study will be to examine whether, and to what extent, differences in the munificence of the environment moderate the effect of firms' strategic changes on performance. This study looks at the adaptation model of Shortell, Morrison, and Friedman (1990) and its effect on...
Persistent link: https://www.econbiz.de/10009431400