It is predicted by many in the industry that over the next decade automotive OEM's will look more and more like "vehicle-brand owners," focusing efforts on branding, marketing, and building a stronger retail channel. This is especially true of the U.S. automakers, who are today entrenched in a...

There exists a broad body of literature documenting organizational responses to competitive threats, including those responses which fit into the threat-rigidity hypothesis. The purpose of this thesis is to investigate how a novel organizational form, the open-source software development...

Over the past several decades, technology has become fundamental to the facilitation of communication, collaboration and productivity inside and between enterprises. Enterprises use numerous tools to reach their customers, manage increasingly decentralized and mobile workforces and to create...