Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market … traditional utilities and from marketers operating in states that have introduced competition into their retail electricity … electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to …

Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market … and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U ….S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than …

The term green pricing refers to programs offered by utilities in traditionally regulated electricity markets, which …) market data that can be used by utilities as a benchmark for gauging the relative success of their green pricing programs … of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs …

Renewable energy certificates (RECs) represent the attributes of electricity generated from renewable energy sources …. These attributes are unbundled from the physical electricity, and the two products-the attributes embodied in the … certificates and the commodity electricity-may be sold or traded separately. RECs are quickly becoming the currency of renewable …

sources. This issue brief compiles and analyzes recent market research conducted by utility companies on customer interest in … and willingness to pay for renewable electricity. Findings in the areas examined in this review are: Customers are … favorable toward renewable sources of electricity, although they know little about them; Solar and wind are the most favored …

Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market … including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive … and from renewable energy marketers operating in states that have introduced competition into their retail electricity …

market. The report concludes with a discussion of upcoming guidance from the Federal Trade Commission on green marketing … purchase renewable energy to match their electricity needs on a voluntary basis. Today, 29 states and the District of Columbia … have an RPS, more than half of all U.S. electricity customers have an option to purchase some type of green power product …

Utilities first began offering consumers a choice of purchasing electricity generated from renewable energy sources in … than 500 utilities in regulated electricity markets--or about 16% of all utilities nationally--offer their customers green … customers spanning 34 states have the ability to purchase renewable energy to meet some portion or all of their electricity …

In the early 1990s, only a handful of utilities offered their customers a choice of purchasing electricity generated … energy to meet some portion or all of their electricity needs--or make contributions to support the development of renewable … energy resources. Typically, customers pay a premium above standard electricity rates for this service. This report presents …

event of an emergency. With California electricity providers stretched to their limits last winter and spring, the … California Energy Commission (CEC) wanted to test its new Automated Emergency Response System in the event of an electricity … electricity demand is significant. The U.S.Department of Energy (DOE) offered to coordinate the federal agencies participating in …