Cachon, Gérard P.; Terwiesch, Christian; Xu, Yi - In: Marketing Science 27 (2008) 3, pp. 461-473
This paper studies a model in which consumers search among multiple competing firms for products that match their … preferences at a reasonable price. We focus on how easier search, possibly due to the adoption of search-facilitating technologies … such as the Internet, influences equilibrium prices, assortments, firm profits, and consumer welfare. Conventional wisdom …