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IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino; Schultz, Don E.; Siano, Alfonso - In: International journal of advertising : the review of … 38 (2019) 3, pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
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Brand resurrection in an emerging economy
Manohar, Sujatha; Rehman, Varisha - In: Journal of marketing communications 25 (2019) 7, pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
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IMC: an integrative review
Tafesse, Wondwesen; Kitchen, Philip J. - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10011689779
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Towards an enhanced understanding of the behavioural phenomenon of multiple media use
Robinson, Helen R. - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 699-718
Persistent link: https://www.econbiz.de/10011746374
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The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
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Inter-municipal cooperation in service delivery and governance : insights from Italy
Puntillo, Pina - In: International journal of business governance & ethics : … 12 (2017) 3, pp. 197-217
Persistent link: https://www.econbiz.de/10011855474
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Integrated marketing communication and technology adoption : a case of Safaricom's M-PESA mobile money transfer services in Kenya
Mulwa, Martina; Ndati, Ndeti - In: African journal of science, technology, innovation & … 5 (2013) 5/6, pp. 363-371
Persistent link: https://www.econbiz.de/10010259803
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A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George; Zarkada, Anna - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
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Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George; Shin, Geon-cheol - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
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Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Costanzo, Paul J.; Costanzo, Cynthia P. - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10012257881