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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10000676641
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2004 - 5. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001792150
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003348508
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Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10004185634
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Services marketing
Lovelock, Christopher H. (contributor) - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004137218
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Services marketing : text, cases, & readings
Lovelock, Christopher H. (contributor) - 1984
Persistent link: https://www.econbiz.de/10004621275
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Essentials of services marketing
Wirtz, Jochen; Lovelock, Christopher H. - 2018 - 3rd edition
Persistent link: https://www.econbiz.de/10013547381
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Services marketing : [text, cases, & readings]
Lovelock, Christopher H. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10013476892
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Services marketing : a European perspective
Lovelock, Christopher H. (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004378729