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antecedents and outcomes of trust and commitment with a survey of Chilean importers. The model uses confirmatory factor analysis … is paid to the import side of the exchange process. Thus, the objective of this study is to empirically examine importer … study contribute to a better understanding of the driving forces of trust and commitments and their influence on importing …
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, usually. The relationship marketing indicators are: Trust, Commitment, Customer Satisfaction, Intention to renew the …
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The purpose of this study is to analyze two estimation models related to relationship marketing in business-to-business interactions in the context of emerging economies. We compare two estimation models - one based on a dyadic approach and another based on a non-dyadic approach. We estimate...
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