contemporary business, which supposedly distinguishes the winners from the losers. The business of fashion is perhaps the case in … fashion designers deal with this imperative through processes of seeking inspiration, constituting a distinctive gtechnology … prophetic agents with particular visions of the future. The world of fashion is, in this sense, populated by entities and …

the management fashion perspective. Recently the virus perspective has been introduced as an alternative theory of how … fashion and virus perspectives provide complementary insights into the diffusion and institutionalization of the BSC. The … fashion perspective is particularly well suited for explaining the infectiousness of the BSC and the ways in which …