Showing 1 - 10 of 47,427
Nowadays, consumers do not just consider the functional use of a product important, but also the emotional experiences a product is able to provide. These emotional experiences are sated with non-material elements of a product whose accordant importance depend on the values held by consumers....
Persistent link: https://www.econbiz.de/10010913360
Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered...
Persistent link: https://www.econbiz.de/10009445740
Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered...
Persistent link: https://www.econbiz.de/10005039428
By referring to Means-End-Chain-Theory, we identified personal values as the actual buying motive. Since these values vary according to the consumer’s cultural background, it is expected that culture-specific values lead to culture-specific consumption patterns. To verify this proposition, we...
Persistent link: https://www.econbiz.de/10008519141
Persistent link: https://www.econbiz.de/10008526586
Persistent link: https://www.econbiz.de/10008643371
Farm supply cooperatives are an important component of the retail agribusiness industry in the United States. The …
Persistent link: https://www.econbiz.de/10005469097
and medium sized enterprises from various industries, including the agribusiness industry. This article presents the basic … essence of the concept. In the second part of the paper, examples are presented from the sphere of agri-business companies …
Persistent link: https://www.econbiz.de/10011125574
practices. With regard to African agribusiness firms, there is scant research on how these factors determine the successful … application of strategic management practices. Therefore, this study uses empirical data from 229 agribusiness firms in Tanzania … for the management of agribusiness firms in African countries and other developing and emerging economies. …
Persistent link: https://www.econbiz.de/10011155530
Persistent link: https://www.econbiz.de/10011069746