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positioning and marketing of the Hanwoo beef product. Consumers with medium to high income, married and aged between 30 to 39 …
Persistent link: https://www.econbiz.de/10005803486
The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …
Persistent link: https://www.econbiz.de/10011143713
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...
Persistent link: https://www.econbiz.de/10008741287
/policy and programmes to develop agroindustrial sector, marketing and trade, success stories, as well as problems faced by …
Persistent link: https://www.econbiz.de/10008741314
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
Persistent link: https://www.econbiz.de/10009021571
preference for Connecticut grown apples, and (3) to identify opportunities for more effective marketing of Connecticut grown …
Persistent link: https://www.econbiz.de/10009442567
forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …
Persistent link: https://www.econbiz.de/10009442634
lower contract prices in absence of local competition. This study examines the price competitiveness of marketing and … production contracts depending on the availability of alternative marketing options. A propensity score matching method is used …
Persistent link: https://www.econbiz.de/10009442649