Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identification of Niche Market...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
135
Marketingmanagement
61
Marketing management
60
Theorie
48
Theory
48
Marketing theory
27
Marketingtheorie
27
USA
19
United States
19
Deutschland
11
Germany
11
Market research
11
Marktforschung
11
Online-Marketing
11
Consumer behaviour
9
Electronic Commerce
9
International marketing
9
Internationales Marketing
9
Konsumentenverhalten
9
Internet marketing
7
Betriebswirtschaftslehre
6
Business economics
6
Management
6
Selling
6
Verkauf
6
E-commerce
5
Advertising
4
Erfolgsfaktor
4
Internet
4
Physical distribution
4
Success factor
4
Vertrieb
4
Welt
4
Werbung
4
World
4
Beziehungsmarketing
3
Mobile Marketing
3
Mobile marketing
3
Relationship marketing
3
Strategisches Management
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Book / Working Paper
135
Type of publication (narrower categories)
All
Glossary included
Article in journal
4,481
Aufsatz in Zeitschrift
4,481
Aufsatz im Buch
1,638
Book section
1,638
Hochschulschrift
1,385
Collection of articles of several authors
1,263
Sammelwerk
1,263
Graue Literatur
1,232
Non-commercial literature
1,232
Thesis
1,124
Lehrbuch
1,044
Textbook
875
Aufsatzsammlung
815
Konferenzschrift
635
Working Paper
602
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
479
Bibliografie enthalten
473
Bibliography included
473
Case study
340
Fallstudie
340
Conference proceedings
307
Ratgeber
252
Guidebook
234
Congress Report
225
Bibliographie
171
Handbook
170
Handbuch
170
Wörterbuch
136
Glossar enthalten
135
Festschrift
122
Article
92
Fallstudiensammlung
81
Reprint
80
Einführung
79
Bibliografie
64
Nachschlagewerk
64
Reference book
64
Collection of articles written by one author
49
more ...
less ...
Language
All
English
102
German
33
Author
All
Kotler, Philip
17
Armstrong, Gary
12
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Baines, Paul
6
Fill, Chris
6
Hair, Joseph F.
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Marshall, Greg W.
5
Perreault, William D.
5
Ferrell, Odies C.
4
Lammenett, Erwin
4
McCarthy, Edmund Jerome
4
Olbrich, Rainer
4
Pride, William M.
4
Assael, Henry
3
Berkowitz, Eric N.
3
Cannon, Joseph P.
3
Dichtl, Erwin
3
Hörschgen, Hans
3
Keller, Kevin Lane
3
Nieschlag, Robert
3
Page, Kelly
3
Saunders, John A.
3
Wong, Veronica
3
Basteri, Cynthia Gendall
2
Blythe, Jim
2
Boone, Louis E.
2
Clark, Brenda
2
Eckardt, Gordon H.
2
Hardiman, Marco
2
Hunt, C. Shane
2
Kohlert, Helmut
2
Kurtz, David L.
2
Martin, Jane
2
Mello, John E.
2
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Published in...
All
wi - Wirtschaft
4
Always learning
3
McGraw-Hill/Irwin series in marketing
3
Always Learning
1
Business & Management
1
Business 2000
1
CGPRT / The CGPRT Centre
1
Europäische Hochschulschriften / 5
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Lehrbuch
1
McGraw-Hill Irwin series in marketing
1
NetEffect Series: job skills
1
Redline Wirtschaft / Für Existenzgründer, Selbständige und Kleinunternehmer
1
Studium
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
Werben & Verkaufen
1
informa business
1
wi - Wirtschaft / Marketing
1
wi wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
135
Showing
1
-
10
of
135
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing
Berkowitz, Eric N.
(
contributor
)
-
1992
-
3. ed
Persistent link: https://www.econbiz.de/10000856650
Saved in:
2
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
3
The practice of
marketing
management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
4
Principles of
marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
5
Principles of
marketing
Diamond, Jay
;
Pintel, Gerald
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000835693
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
8
Marketing
in the international environment
Cundiff, Edward W.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000749577
Saved in:
9
Essentials of
marketing
Evans, Joel R.
;
Berman, Barry
-
1984
Persistent link: https://www.econbiz.de/10000695306
Saved in:
10
Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
