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This study investigates the relationship between the value of painting and the fame of the artist. We determine the artist’s fame by the artist’s style and objects which were significantly used in the artist’s paintings. We present a theoretical model to support our analysis. The model is...
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Relevance of the Topic: The rapid emergence of retail store brands, private labels (PL), over the past decades has created new and stiff competition for many established manufacturers of national grocery brands (NB). Apart from sizeable market shares in many staple food categories, retailers...
Persistent link: https://www.econbiz.de/10011070097
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This paper studies the effect of electronic trade on the quality of market price discovery, using the Intercontinental Exchange (ICE) cotton futures market as a laboratory to measure market quality under periods of floor trade, parallel floor and electronic trade, and electronic-only trade....
Persistent link: https://www.econbiz.de/10011070114
Inuential individuals in a social network environment are important in shaping preferences for new products. In this study, we adopt an incentive compatible choice-based conjoint analysis approach to generate data on the introduction of a new ice cream product. We use spatial econometric methods...
Persistent link: https://www.econbiz.de/10011070120
choice-based conjoint (CBC) analysis was used in the form of an online survey. CBC analysis is a commonly used marketing tool … marketing manager and the hypothetical products are constructed from the attributes and their levels. One survey constructed did …
Persistent link: https://www.econbiz.de/10011070121
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with those previously reported in other studies. This study also identified unique marketing challenges with regard to …
Persistent link: https://www.econbiz.de/10010881061