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The role of international marketing channels in economic development: A structural analysis of the effects of exporting and importing on economic level and basic needs.

Mullen, Michael R. - The University of North Carolina at Chapel Hill

International marketing is growing in volume and importance for firms. Consequently, the impact of international … marketing on society has also taken on additional importance. Distribution through international marketing channels, often … referred to as exporting and importing, is the most frequently researched aspect of international marketing. Many marketing …

Persistent link: https://www.econbiz.de/10009431626

The effect of preannouncements and announcements on the value of the firm.

Koku, Paul Sergius.; Newark. - Rutgers The State University of New Jersey

marketing and financing decisions by linking its decisions to float new equity or debt with the timing of new product … marketing and financing decisions by linking its decisions to float new equity or debt with the timing of new product …

Persistent link: https://www.econbiz.de/10009431629

Cross-promotion as tactical alliance: Theory and implementation.

Basuroy, Suman. - University of Pittsburgh

The growth of promotional wars among brands in the 1980s, combined with the fact that promotions are mostly used by the current buyers of the brand which cannibalizes regular sales, has resulted in several innovative promotional tactics that look at brand competition in a broad strategic...

Persistent link: https://www.econbiz.de/10009431634