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Entrepreneurship and management
International Conference on Applied Economics <10.> - 2019
Persistent link: https://www.econbiz.de/10012204502
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Entrepreneurship and Management
Balcerzak, Adam P. (ed.); Pietryka, Ilona (ed.) - Międzynarodowa konferencja z cyklu "Współczesne … - 2017
Persistent link: https://www.econbiz.de/10011958305
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Perspective-taking and adaptive behavior in personal selling.
Zackai, Yael - 1993
Source: Dissertation Abstracts International, Volume: 55-02, Section: B, page: 0633.
Persistent link: https://www.econbiz.de/10009472039
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The role of the airline service employee: Relationships among management practices, social support, key characteristics of the service role and performance.
Spencer, Janet L. - 1991
Source: Dissertation Abstracts International, Volume: 52-08, Section: B, page: 4523.
Persistent link: https://www.econbiz.de/10009472440
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The Company that You Keep: When to Buy a Competitor's Keyword
Shin, Woo Choel - 2010
Search advertising refers to the practice where advertisers place their text-based advertisement on the search engine's result page along with the organic search results. With its growing importance, search advertising has seen a recent surge in academic interest. However, the literature has...
Persistent link: https://www.econbiz.de/10009475368
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Unstable Consumer Learning Models: Structural Estimation and Experimental Examination
Lovett, Mitchell James - 2008
This dissertation explores how consumers learn from repeated experiences with a product offering. It develops a new Bayesian consumer learning model, the unstable learning model. This model expands on existing models that explore learning when quality is stable, by considering when quality is...
Persistent link: https://www.econbiz.de/10009475416
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Underlying Contextual Effects Leading to over Consumption: Extremeness Aversion and Bundling
Sharpe, Kathryn Michelle - 2008
Obesity is now a global problem. Within the U.S., the rise in obesity has been largely driven by the increase in caloric consumption. By specifically observing the practices in the fast food industry, this dissertation examines two factors, portion sizes and bundling, to answer the question,...
Persistent link: https://www.econbiz.de/10009475450
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Hedonic Benefits of Experiential Preparation
Lieb, Daniel Stephen - 2007
While a vast amount of research in marketing has examined how information prior to purchase helps consumers to make …
Persistent link: https://www.econbiz.de/10009475453
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How Stereotypes Shape Consumer Behavior
Yang, Linyun Wu - 2010
Since the cognitive ability to process information is limited, people often rely on stereotypes to help them make sense of their social environment. These knowledge structures allow people to utilize past experiences and social learning to infer the characteristics and behaviors of individual...
Persistent link: https://www.econbiz.de/10009475464
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Online Auction Markets
Yao, Song - 2009
Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend … extension of the existing literature enables an exploration of the implications of the auction house's marketing on its …
Persistent link: https://www.econbiz.de/10009475466