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The art of relationships
Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …
Persistent link: https://www.econbiz.de/10009481939
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Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?
Fletcher, Richard; Wynstra, J. Y. F.; Dittrich, K.; … - University of Western Sydney; University of Western Sydney; … - 2005
One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …
Persistent link: https://www.econbiz.de/10009482110
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The link between NPD activities and market volatility : an empirical study
Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114
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Networks and buyer behaviour at the base of the pyramid (BOP)
Chikweche, Tendai; Fletcher, Richard; Baraldi, Enrico; … - University of Western Sydney; University of Western Sydney; … - 2008
Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …
Persistent link: https://www.econbiz.de/10009482152
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Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney
Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003
The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...
Persistent link: https://www.econbiz.de/10009482242
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An evaluation of marketing issues in sales force automation
Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003
Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...
Persistent link: https://www.econbiz.de/10009482243
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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours
Gouin, Stephane; Charles, Erwan; Boude, J.P. - 2006
marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …
Persistent link: https://www.econbiz.de/10009445573
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Home depot in Chile: case study
Bianchi, Constanza - 2003
Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers succeed in some venues and not others. A case...
Persistent link: https://www.econbiz.de/10009437940
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Value management : an extension of quantity surveying services in Malaysia
Mohamad, Saifulnizam; Vaughan, Coffey; Christopher, Preece - 2011
Value Management (VM) initially started in early 1940s in the US manufacturing industry has increasingly becoming popular within the construction industry community internationally. It has been widely accepted as an important tool in the management of projects. The structured, systematic and...
Persistent link: https://www.econbiz.de/10009438080
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Marketing Buzz: Towards a Framework for Entrepreneurs
Fitzsimmons, Jason R.; Douglas, Evan J.; Steffens, Paul R. - 2007
Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …
Persistent link: https://www.econbiz.de/10009438338