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SUMMARY Ingrida REMĖZIENĖ Strategic marketing decissions in JSC „Žemaitijos pienas“ Postgraduate final study, 72 pages, 37 pictures, 5 tables, 42 sources of literature, 6 appendixes, Lithuanian language. KEY WORDS : marketing, marketing strategy, marketing mix: product, price,...
Persistent link: https://www.econbiz.de/10009478324
The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd. Baltic Express is a logistic company providing services of transportation, storage, insurance of cargos, 3PL (logistic services of the third company). In the competitive market of...
Persistent link: https://www.econbiz.de/10009478679
Term paper of master degree contains 129 pages, 39 pictures, 2 tables, 56 references, 32 appendixes, in Lithuanian language. KEY WORDS: marketing strategy, target marketing, positioning, marketing mix, product, product mix, pricing, promotion, advertising. Purpose of the work – to analyse the...
Persistent link: https://www.econbiz.de/10009478839
, lietuvių kalba. RAKTINIAI ŽODŽIAI: paskirstymas, paskirstymo grandinė, paskirstymo būdai, paskirstymo strategijos, didmeninė …
Persistent link: https://www.econbiz.de/10009479165
SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological food products Research aim – to present marketing decisions stimulating purchase of ecological products. Tasks: 1.To analyze outward and inward factors impact on consumer...
Persistent link: https://www.econbiz.de/10009479257