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Markenartikel
Brand loyalty
977
Markentreue
865
Consumer behaviour
777
Konsumentenverhalten
773
Brand management
719
Markenführung
717
Relationship marketing
673
Beziehungsmarketing
667
Brand image
558
Markenimage
556
Brand
543
Marketing and Administration
498
brand loyalty
328
Customer satisfaction
205
Kundenzufriedenheit
198
Social Web
162
Social web
162
Internet marketing
126
Online-Marketing
125
Vertrauen
107
Confidence
106
Emotion
76
Brand Loyalty
74
Kundenbindung
71
Customer retention
59
Service quality
58
Dienstleistungsqualität
50
Marketing
46
Viral marketing
44
Virales Marketing
44
Brand equity
43
Customer integration
42
Deutschland
42
Einzelhandel
42
Kundenintegration
42
Marketing management
41
Personality psychology
41
Persönlichkeitspsychologie
41
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Dawes, John
11
Han, Heesup
6
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5
Sohail, M. Sadiq
5
Trinh, Giang
5
Huang, Chao-Chin
4
Japutra, Arnold
4
Kaufmann, Hans Rüdiger
4
Kim, Jinkyung Jenny
4
Loureiro, Sandra Maria Correia
4
Silberhorn, Nadja
4
Augusto, Mário Gomes
3
Bang, Nguyen
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fatma, Mobin
3
Fetscherin, Marc
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
Kataria, Sonia
3
Khamitov, Mansur
3
Khandai, Sujata
3
King, Ceridwyn
3
Kohli, Harpuneet Singh
3
Kumar, Vikas
3
Leckie, Civilai
3
Levine, Julia
3
Liu, Feng
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Molinillo, Sebastian
3
Perloff, Jeffrey M.
3
Rahman, Zillur
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Rubio Benito, Natalia
3
Sarkar, Abhigyan
3
Seiler, Stephan
3
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3
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1
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1
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The journal of product & brand management
28
Journal of retailing and consumer services
23
Journal of business research : JBR
19
The journal of brand management : an international journal
19
European journal of marketing : EJM
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
7
Global business review
7
International journal of internet marketing and advertising : IJIMA
7
International journal of hospitality management
6
Journal of fashion marketing and management
6
Australasian marketing journal
5
International journal of contemporary hospitality management
5
International journal of retail and distribution management
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Journal for global business advancement : JGBA
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing letters : a journal of research in marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Asian Academy of Management journal : AAMJ
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of business excellence
3
International journal of market research
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
African journal of business and economic research : AJBER
2
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ECONIS (ZBW)
530
USB Cologne (EcoSocSci)
7
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1
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1
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
2
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
5
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
6
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
7
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
8
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
9
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
10
The relationship between brand equity and brand loyalty for generation y consumers
Dakrory, Mona I.
- In:
Economics & finance notes
6
(
2017
)
2
,
pp. 151-169
Persistent link: https://www.econbiz.de/10011980055
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