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Case New Holland Global N.V. , a strategic analysis
Carouge, David Trevor Bishop - 2007
Advisor: Susan A. VowelsFriday April 27, 2007
Persistent link: https://www.econbiz.de/10009467537
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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The theoretical foundations of value-informed pricing in the service-dominant logic of marketing
Ingenbleek, Paul T. M. - In: Management decision : MD 52 (2014) 1, pp. 33-53
Purpose: In the mainstream normative pricing literature, value assessment is virtually non-existent. Although the … resource-based literature recognizes that pricing is a competence, value-informed pricing practices are still weakly grounded … in theory. The purpose of this paper is to strengthen the theoretical grounds of such pricing practices. Design …
Persistent link: https://www.econbiz.de/10010259550
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Willing to pay more, eager to pay less : the role of customer loyalty in price negotiations
Wieseke, Jan; Alavi, Sascha; Habel, Johannes - In: Journal of marketing 78 (2014) 6, pp. 17-37
Persistent link: https://www.econbiz.de/10010463462
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Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard; De Nijs, Romain - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
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Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.; Netzer, Oded; Ansari, Asim - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
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"Ship-from-store" strategy in platform retailing
He, Yi; Xu, Qingyun; Shao, Zhen - In: Transportation research / E : an international journal 145 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012488997
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Omnichannel retailing operations with coupon promotions
Li, Zonghuo; Yang, Wensheng; Jin, Hyun Seung; Wang, Di - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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Customization strategies between online and offline retailers
Zhang, Chu; Zheng, Xiaona - In: Omega : the international journal of management science 100 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012494653
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A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa; Hejazi, Seyed Reza - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012502661