Showing 1 - 10 of 52,895
Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....
Persistent link: https://www.econbiz.de/10009478042
Purpose - This paper seeks to examine whether the stakeholder strategy matrix provides useful guidance for managers in dealing with stakeholders. The matrix suggests that strategies for dealing with stakehoders can be determined based on stakeholder ability to cooperate adn threaten...
Persistent link: https://www.econbiz.de/10009478075
There has been little research undertaken on foodservice buying behaviour and so there are no models to describe it. This is of concern, for when suppliers develop new foodservice products they need to understand the purchasing decision process and the factors that affect the purchasing...
Persistent link: https://www.econbiz.de/10009478079
Past studies have analyzed issues pertaining to the definition of innovation, methods of measuring innovation and the relationship between organizational characteristics and innovation orientation. Extant studies have adopted a large business or a technologically intense context of study. By...
Persistent link: https://www.econbiz.de/10009478086
Increasingly, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of relationship...
Persistent link: https://www.econbiz.de/10009481033
corporate governance (CG), organisation behaviour (OB) and supply chain management (SCM) because these factors determine the … various stages of the supply chain, the style of management and design of organisation, as well as the need to be able to … measure qualitative contributors, such as CSR, to organisation performance. In all instances of performance management however …
Persistent link: https://www.econbiz.de/10009481035
Venue selection for major sporting attractions can be a highly politicised decision making process. Due to the sometimes controversial nature of venue selection, politicians can be circumspect on related issues including potential economic impacts. This was the case with the Australian Formula 1...
Persistent link: https://www.econbiz.de/10009481036
Purpose ? The purpose of this paper is to draw together the previous academic and industry research on non-attendance of cultural attractions, followed by qualitative in-depth interviews to identify commonalities or gaps in the previous research on barriers, constraints and inhibitors, as well...
Persistent link: https://www.econbiz.de/10009481040
performance management in small firms. Most of these challenges are due to resource shortages, lack of functional expertise and … performance measurement by utilising a small number of key measures to monitor results and to review management activities. …
Persistent link: https://www.econbiz.de/10009481061
Benchmarking is now a commonplace term in business and many definitions have been proposed. Despite its increasing popularity there is growing evidence that it is often used incorrectly. ?Benchmarking? seems to be confused with competitive comparison studies, which are simply a component part of...
Persistent link: https://www.econbiz.de/10009481063