[Abstract]: This paper presents a conceptual framework which aims to examine the impact of special event entertainment (SEE) on shopping centre patrons’ behaviours. Adapted from Wakefield and Baker’s model (1998), the framework presented proposes that shoppers’perceptions of SEE constitute...

The choice of subscribing to renewable electricity has been available to Australian households for more than a decade, yet consumer uptake remains low for some green marketers. This case study uses a retailer's perspective to examine the implementation of a green marketing program for a...

[Abstract]: The research reported in this study investigated how agribusinesses in Australian regional setting evaluate their existing business relationships and identifying the areas for improvement. These areas were examined in terms of the variables of the five-stage buyer-seller...

[Abstract]: Purpose – Taxes are used to subsidise the public use of pharmaceuticals in some countries. This paper seeks to quantify criteria considered important by the Australian public for allocating resources for pharmaceuticals. Design/methodology/approach – A discrete choice experiment...

The aim of this paper is to contribute to the debate on the future of the brand management structure in fast moving consumer goods (FMCG) by examining current managerial perceptions of the relationship between brand and category management. The article is based on a case study of a single FMCG...

Consensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued debate allows the buck to be passed. The paper aims to propose a shift in view from corporate social responsibility to...

[Abstract]: This paper reports on research conducted by the authors in conjunction with the Commonwealth Department of Food, Fisheries and Agriculture on developing a strategic approach to training Australia’s horticultural groups. The need for training has arisen because many...

This paper summarised research into the training needs of cane growers in Queensland and Northern New South Wales for the Sugar Research and Development Corporation (SRDC). The full report supplied comprehensive insights into industry training needs from the perspective of those most directly...

[Abstract]: Corporations in the twenty-first century are increasingly concerned aboutmanaging societal issues in marketing to benefit key stakeholder interests,particularly customer groups. A number of industry surveys attest to the positiveeffects of societal marketing and its related concepts...

Abstract Purpose – While the positive effects of CSR are well documented, there has been little research seeking to understand the effects of CSR initiatives on customer satisfaction. A research agenda is proposed which evaluates the likely impact on customer satisfaction of CSR initiatives...