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This study assesses how top-tier suppliers market their capabilities to ensure a responsible upstream supply chain to their downstream buyers, and how the marketing of corporate social responsibility (CSR)-related supply management practices affects the reputation of top-tier suppliers in...
Persistent link: https://www.econbiz.de/10010421384
Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...
Persistent link: https://www.econbiz.de/10010259548
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The study conducted among the information technology users in business organizations in Delhi and NCR, addressed the issues of service quality and its impact on long-term customer satisfaction from an interaction approach and relationship marketing perspective in the medium size B2B sector. The...
Persistent link: https://www.econbiz.de/10011139703
In this paper we investigate how to make empirical generalizations in marketing. We argue that for substantive empirical generalizations to exist in an area, there should be a sufficient body of research about recurring phenomena. We outline criteria and a procedure to search for and identify...
Persistent link: https://www.econbiz.de/10009144092
Africa is in competition for international capital and resources and is currently ranked in the same category as Latin America and Eastern Europe in terms of attractiveness for investors. There has been a fundamental shift in the global economy over the past few years, with emerging markets not...
Persistent link: https://www.econbiz.de/10010817081
This study assesses how top-tier suppliers market their capabilities to ensure a responsible upstream supply chain to their downstream buyers, and how the marketing of corporate social responsibility (CSR)-related supply management practices affects the reputation of top-tier suppliers in...
Persistent link: https://www.econbiz.de/10010711549
Persistent link: https://www.econbiz.de/10012104482
Persistent link: https://www.econbiz.de/10010354432
Persistent link: https://www.econbiz.de/10010384770