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Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie - In: Journal of marketing research : JMR 51 (2014) 6, pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
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Mapping online consumer search
Kim, Jun B.; Albuquerque, Paulo; Bronnenberg, Bart J. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10008858654
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Personal selling elasticities : a meta-analysis
Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: Journal of marketing research : JMR 47 (2010) 5, pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
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Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
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Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.; Sorescu, Alina; Chandy, Rajesh K. - In: Journal of marketing research : JMR 51 (2014) 6, pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
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Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha; Arora, Neeraj; Henderson, Ty; Kim, Youngju - In: Journal of marketing research : JMR 51 (2014) 6, pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael - In: Journal of marketing research : JMR 54 (2017) 6, pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
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Stockpiling points in linear loyalty programs
Stourm, Valeria; Bradlow, Eric T.; Fader, Peter - In: Journal of marketing research : JMR 52 (2015) 2, pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
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Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 53 (2016) 6, pp. 901-921
Persistent link: https://www.econbiz.de/10011648395