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Effects of fairness and relationship quality on relational behavior

Berkman, Zafer Kamil - In: Inventi impact: retailing & consumer services (2020) 4, pp. 244-261

Persistent link: https://www.econbiz.de/10012416537

One-to-one and one-to-many business relationship marketing : toward a theoretical framework

Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64

Persistent link: https://www.econbiz.de/10009760639

Does customer information usage improve a firm's performance in business-to-business markets?

Rollins, Minna; Bellenger, Danny N.; Johnston, Wesley J. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 984-994

Persistent link: https://www.econbiz.de/10009656652

Customer orientation for decreasing time-to-market of new products : IT implementation as a complementary asset

Feng, Taiwen; Sun, Linyan; Zhu, Chunyan; Sohal, Amrik S. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 929-939

Persistent link: https://www.econbiz.de/10009656738

Brand equity in B2B services and consequences for the trade show industry

Geigenmüller, Anja; Bettis-Outland, Harriette - In: The journal of business & industrial marketing 27 (2012) 6, pp. 428-435

This paper's aim is to provide a conceptual framework explaining drivers of service brand equity. It refers to the trade show industry as an example for an international, highly competitive environment, where service providers face the challenge to differentiate themselves from competing brands....

Persistent link: https://www.econbiz.de/10009665522