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Ke, Jie (ed.); McLean, Gary N. (ed.) - 2023

Chapter 1. Overview: Why are We Focusing on Developing Women Leaders in China? (Jie Ke, Judy Yi Sun) -- Chapter 2 … Namatsi Lutomia) -- Chapter 6. Women Leaders in the Education Sector (Ying Feng, Bo Fang) -- Chapter 7. Women Entrepreneurs in … the Business Sector (Kai-Wen Hsieh, Lian-juan Wang) -- Chapter 8 Women's Participation in the Government Sector (Taylor …

Persistent link: https://www.econbiz.de/10013504658

Grocery product pricing and Australian supermarket consumers : gender differences in perceived importance levels

Mortimer, Gary; Weeks, Clinton - 2011

attributes of products as being significantly lower in importance than did women. Additionally, men displayed lower levels of … focusing on low price. Although men on average buy fewer items than do women, they spend more money for each item they purchase …

Persistent link: https://www.econbiz.de/10009438018

An exploration of the propensity of consumers to recall brand associations for fabricated brands

Vieceli, Julian; Chifamba, Clive - 2010

This conceptual paper discusses the investigation of the recall of brand associations of consumer for brands of high and low salience, as well as for fabricated brands. There has been research on brand associations for "fake" or counterfeit brands, and also for brands with low residual...

Persistent link: https://www.econbiz.de/10009483916

Brand salience for fast-moving consumer goods : an empirically based model

Vieceli, Julian; Shaw, Robin - 2010

Brand salience, or the prominence of a brand in memory, has been linked to brand choice and purchase by consumers. The research reported in this paper proposed and tested a model of brand salience for fast-moving consumer goods, which incorporates knowledge, media consumption, and brand image as...

Persistent link: https://www.econbiz.de/10009483938

MARKET AREAS, SHOPPING BEHAVIOUR AND URBAI RENTS.

BACON, R.W. - Department of Economics, Oxford University - 1990

Persistent link: https://www.econbiz.de/10005051098

From yuppies to yupps : family gentrifiers consuming spaces and re-inventing cities

Karsten, Lia - In: Tijdschrift voor economische en sociale geografie : TESG 105 (2014) 2, pp. 175-188

Persistent link: https://www.econbiz.de/10010354755

Testing FMCG innovations : experimental real store versus virtual

Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292

Persistent link: https://www.econbiz.de/10009788455

The servicescape as an antecedent to service quality and behavioral intentions

Hooper, Daire; Coughlan, Joseph; Mullen, Michael R. - In: The journal of services marketing 27 (2013) 4, pp. 271-280

Persistent link: https://www.econbiz.de/10009788854

Talking fashion in female friendship groups : negotiating the necessary marketplace skills and knowledge

Yalkin, Cagri; Elliott, Richard - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 301-331

Persistent link: https://www.econbiz.de/10010479064

Unions and women's training for the skilled trades in the US

Berik, Günseli; Bilginsoy, Cihan Rusdu - In: The review of black political economy 29 (2002) 4, pp. 97-116

Persistent link: https://www.econbiz.de/10001769103

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