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Internet versus television advertising : a brand-building comparison

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

Persistent link: https://www.econbiz.de/10010489705

TV broadcasting of the Tour de France : from local experiment to global media product, 1948 - 2021

Reeth, Daam van - In: Essays in economic & business history : the journal of … 40 (2022), pp. 64-83

This article discusses the evolution of Tour de France TV broadcasting. Over the course of 70 years, the duration, quality and scope of the race's coverage changed dramatically. Three periods are identified. In a first phase (1948-1967), Tour de France TV coverage was just a relatively small...

Persistent link: https://www.econbiz.de/10013431088

Portrayals of volunteering on U.S. television : a textual analysis

Wiley, Kimberly; Evans, Marissa - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 878-900

Persistent link: https://www.econbiz.de/10013391987

Pula students' television competencies

Vukić, Tijana; Nefat, Kristina; Peranić, Zvonimir - In: Economic research 34 (2021) 1,1, pp. 90-108

Persistent link: https://www.econbiz.de/10013341425

for factual programmes in public service television

Duret, Pierre - Agency for Fundamental Rights - 2007

Persistent link: https://www.econbiz.de/10009638413

Study on the provisions existing within the Member States and the EEA States to implement Chapter III of the 'Television without Frontiers Directive' (Directive 97/36/EC of the Eur...

Eleftheria Pertzinidou - Europäisches Medieninstitut - 2001

the distribution and production of television programmes, but which are not intended to implement the Directive or are …

Persistent link: https://www.econbiz.de/10009641023

It's the media, stupid: how media activity shapes public spending

Bruns, Christian; Himmler, Oliver - 2008

television stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …

Persistent link: https://www.econbiz.de/10010264514

Choice by cable : the economics of a new era in television

Veljanovski, Cento G.; Veljanovski, Cento G.; Bishop, … - 1983

Persistent link: https://www.econbiz.de/10000000011

Television and divorce: Evidence from Brazilian Novelas

Chong, Alberto; La Ferrara, Eliana - 2009

This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of …

Persistent link: https://www.econbiz.de/10010278275

Indicateurs statistiques de l'audiovisuel : cinéma, télévision, vidéo

Centre National de la Cinématographie - Paris : La Documentation Française - Ed. [1.]1992(1993) - 4.1995(1997); 1998(1999) - 2001; …

Persistent link: https://www.econbiz.de/10000536984

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