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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Effektivität und Effizienz der Nutzung von Rundfunkfrequenzen in Deutschland : Studie im Auftrag des Bundesministeriums für Wirtschaft und Technologie (BMWi)
Goldhammer, Klaus; Schmid, Michael; Wichmann, Thorsten; … - 2006
Persistent link: https://www.econbiz.de/10003404805
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Revenue management with flexible products : models and methods for the broadcasting industry
Müller-Bungart, Michael - 2007
Persistent link: https://www.econbiz.de/10003439068
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Do television and radio destroy social capital? : evidence from Indonesian villages
Olken, Benjamin A. - In: American economic journal / Applied economics : a … 1 (2009) 4, pp. 1-33
Persistent link: https://www.econbiz.de/10003914129
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Future trends of television
Ludányi, Arnold; Belényesi, Pál - 2011
Television related attitudes are changing rapidly. How are the broadcasters, digital content makers and involved market …
Persistent link: https://www.econbiz.de/10009376411
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Investigating the demise of radio and television broadcasting
Luwen Wong Chuling; Chow Min Hua; Chua Jit Chee - In: Understanding the interactive digital media marketplace …, (pp. 392-405). 2012
Persistent link: https://www.econbiz.de/10009412593
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The association of television and radio with reproductive behavior
Westoff, Charles F.; Koffman, Dawn A. - In: Population and development review 37 (2011) 4, pp. 749-759
Persistent link: https://www.econbiz.de/10009419163
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Entertainment industry economics : a guide for financial analysis
Vogel, Harold L. - 2011 - 8. ed.
prominent globally as well, in movies, music, television programming, advertising, broadcasting, cable, casino gambling and …
Persistent link: https://www.econbiz.de/10008909704
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Das Legitimationsproblem des öffentlich-rechtlichen Rundfunks im Zeitalter der Medienkonvergenz
Müller, Philipp - In: Crossmedia : wer bleibt auf der Strecke? ; Beiträge …, (pp. 172-193). 2010
Persistent link: https://www.econbiz.de/10008702241