<u><strong>Resumen</strong></u>The purpose of this paper is to integrate and quantify the Blue Ocean Strategy for the business activities proposed by the Kim and Mauborge model and by Schumpeter´s competitive strategy. It analyzes the importance of innovation and scale economy in Colombia, based on information from...

There is a lack of knowledge on how corporations in Asia develop strategies, organize their work processes and deal with competition. Western managers and business students need to know more about Asian corporations and their management styles. Learning about Asia, however, has always been a...

<i>Bazaar of Opportunities for New Business Development</i> goes beyond the paradigm of open innovation and underlines the variety of opportunities that firms may have in innovation and new business development with external actors. This book shows readers that firms can interact, innovate, and do...

<i>Workbook for Opening Innovation ¡ª Bridging Networked Business, Intellectual Property and Contracting</i> focuses on the implementation of phenomena, theories and ideas presented in the book <i>Bazaar of Opportunities for New Business Development ¡ª Bridging Networked Innovation, Intellectual...</i>

Эффективное функционирование рекреационной сферы в условиях рыночных отношений ориентирует предприятия на разработку мероприятий по совершенствованию...

В статье анализируются возможности повышения экономической эффективности предприятий молочной промышленности, описываются проблемы их развития и...

В статье рассмотрена эволюция и экономико-теоретические основы современных концепций маркетинга и предпринимательства, особое внимание уделено...