, Scott A. Thompson -- Some unintended consequences for consumers -- Being yourself online : why facebook users display their …

Despite the mixed empirical evidence, many economists stillhold to the view that Internet will promote competition … view. We analyzethemarket for a homogeneous good where some consumers are fully informedwhile others are not. Depending on … these equilibria. For example, a reduction insearch cost may raise equilibrium prices when consumers' searchintensity is low …