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(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance; Sears, Donna - In: Journal of historical research in marketing 14 (2022) 1, pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
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Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L. - In: Journal of historical research in marketing 7 (2015) 4, pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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The Prague Spring and the Big Chill : the marketing moment in communist Czechoslovakia
Patterson, Patrick Hyder - In: Journal of historical research in marketing 8 (2016) 1, pp. 120-140
Persistent link: https://www.econbiz.de/10011535081
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Putting the Italians on bicycles : marketing at Bianchi, 1885 - 1955
Mari, Carlo - In: Journal of historical research in marketing 7 (2015) 1, pp. 133-158
Persistent link: https://www.econbiz.de/10010530047
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History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo - In: Journal of historical research in marketing 7 (2015) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
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Stanley Hollander's T-shirt test : where marketing history meets psychogeography
Brown, Stephen - In: Journal of historical research in marketing 9 (2017) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
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What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K. - In: Journal of historical research in marketing 9 (2017) 1, pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
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Autobiographical reflections part II: risk, tenacity and philosophies of research
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of historical research in marketing 9 (2017) 3, pp. 210-216
Persistent link: https://www.econbiz.de/10011798286
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My search for meaning in marketing
Layton, Roger A. - In: Journal of historical research in marketing 9 (2017) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10011798323