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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 33 (2016) 12, pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
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Social media marketing for adolescents
Mas-Tur, Alicia; Tur-Porcar, Ana; Llorca, Anna - In: Psychology & marketing 33 (2016) 12, pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
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Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney; Byun, Sang-Eun - In: Psychology & marketing 32 (2015) 8, pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
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Targeting consumers who care about future generations
Lacroix, Caroline; Jolibert, Alain - In: Psychology & marketing 32 (2015) 8, pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
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Exploring different types of sharing : a proposed segmentation of the market for "sharing" businesses
Hellwig, Katharina; Morhart, Felicitas; Girardin, Florent; … - In: Psychology & marketing 32 (2015) 9, pp. 891-906
Persistent link: https://www.econbiz.de/10011340195
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann; Sandner, Philipp; Welpe, Isabell M. - In: Psychology & marketing 31 (2014) 10, pp. 914-931
Persistent link: https://www.econbiz.de/10010484295
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Understanding older consumers through cognitive age and the list of values : a UK-based perspective
Sudbury, Lynn; Simcock, Peter - In: Psychology & marketing 26 (2009) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10003812193