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1
Advertising
competition in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011497076
Saved in:
2
Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General
Election
campaign
Pich, Christopher
;
Dean, Dianne
;
Punjaisri, Kanyapuss
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
Saved in:
3
A fantastical exploration of the colour of magic in political
advertising
: discourse with a wizard
Dermody, Janine
- In:
The marketing review
16
(
2016
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011642156
Saved in:
4
Losing hurts: partisan happiness in the 2012 presidential
election
Pierce, Lamar
;
Rogers, Todd
;
Snyder, Jason
-
2014
Persistent link: https://www.econbiz.de/10010437273
Saved in:
5
The impact of social media and news media on political
marketing
: an empirical study of 2014 Indian General
Election
Safiullah, M. D.
;
Pathak, Pramod
;
Saumya Singh
- In:
International journal of business excellence : IJBEX
26
(
2022
)
4
,
pp. 536-550
Persistent link: https://www.econbiz.de/10013198342
Saved in:
6
Looks matter : facial similarity between a candidate and celebrity endorser influences
youth
voting behaviour
Wood, Natalie T.
;
Shen, Feng
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10011655751
Saved in:
7
Developing market-oriented
politics
in Nigeria : a review of the 2019 presidential
election
Akinola, Olanrewaju Olugbenga
;
Adekunle, Ibrahim Ayoade
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10012697025
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8
Political
marketing
: impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
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9
Analysis of the impact of
advertising
on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
Saved in:
10
Young people and voting behaviour : alienated
youth
and (or) an interested and critical citizenry?
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Scullion, Richard
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10008650071
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