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Business-to-business marketing
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54
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23
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21
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18
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Geiger, Ingmar
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Jacob, Frank
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Sharma, Arun
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Voeth, Markus
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Ulaga, Wolfgang
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Keränen, Joona
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Weiber, Rolf
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Cova, Bernard
12
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Terho, Harri
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10
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10
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10
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Haufe-Lexware GmbH & Co. KG
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Infoteam Sales Process Consulting
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
594
The journal of business & industrial marketing
240
Journal of business-to-business marketing
129
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
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Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing intelligence & planning
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Europäische Hochschulschriften / 5
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Harvard business review : HBR
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Innovation in pricing : contemporary theories and best practices
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Journal of customer behaviour
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essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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BASE
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RePEc
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EconStor
3
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1
Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David
;
Fenneteau, Hervé
;
Paché, Gilles
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
Saved in:
2
"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta
;
Grandinetti, Roberto
;
Tunisini, …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
Saved in:
3
Stockout recovery under consignment : the role of inventory ownership in supply chains
Xu, Kefeng
;
Yin, Rui
;
Yan, Dong
- In:
Decision sciences : DS
47
(
2016
)
1
,
pp. 94-124
Persistent link: https://www.econbiz.de/10011496965
Saved in:
4
Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores
;
Bueno Avila, Salvador
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
The influences of suppliers on buyer market competitiveness : an opportunism perspective
Yen, Yu-Xiang
;
Hung, Shiu-Wan
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10011609248
Saved in:
7
Formation of strategic networks under high uncertainty of a megaproject
Jussila, Anssi
;
Mainela, Tuija
;
Nätti, Satu
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 575-586
Persistent link: https://www.econbiz.de/10011564181
Saved in:
8
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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