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The Youth Olympic Games : the best of the Olympics or a poor copy?
Hanstad, Dag Vidar; Parent, Milena M.; Kristiansen, Elsa - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 315-338
Persistent link: https://www.econbiz.de/10009783442
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The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
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Examining the efficacy of a government-led sport for development and peace event
Jones, Gareth J.; Taylor, Elizabeth; Wegner, Christine; … - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10013255839
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Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
Salgado-Barandela, Jesyca; Sanchez-Fernandez, Patricio; … - In: International journal of sport management and marketing … 20 (2020) 5/6, pp. 372-386
Persistent link: https://www.econbiz.de/10012523458
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Development and psychometric evaluation of sport stadium atmosphere scale in spectator sport events
Chen, Chen-yueh; Lin, Yi-hsiu; Chiu, Hui-ting - In: European Sport management quarterly : ESMQ 13 (2013) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10009743868
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising
Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
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Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi; Orr, Madeleine; Inoue, Yuhei; Nagazumi, Jin - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 662-682
Persistent link: https://www.econbiz.de/10014283267
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The complexities of understanding reported TV audiences for live sports broadcasts
Reeth, Daam van - In: International journal of sport finance 18 (2023) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10014233597
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Recurring rural destination sport events : a study on participants' direct spending
Tzoumaka, Eugenia; Leivadi, Stella; Kaplanidou, Kyriaki - In: International Journal of Financial Studies : open … 10 (2022) 3, pp. 1-16
The current study explores direct spending profiles of sport event tourists in a very small rural destination as an … alternative to the multiplier effect economic impact studies. Sport event tourism has been used as an economic engine tool by a …, approximately EUR 156, EUR 383 and EUR 26 for the respective spending categories. Rural destinations counting on hosting sport …
Persistent link: https://www.econbiz.de/10013368464