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Showing
1
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1
Who is the
athlete
endorser? : a cross-cultural exploration of
advertising
practitioners
’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
2
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
3
Firms' strategic leverage of unplanned exposure and planned
advertising
: an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
4
Publicity about
athlete
endorsers
affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
5
Sports celebrity endorsements in retail products
advertising
Lear, Karen E.
;
Runyan, Rodney C.
;
Whitaker, William H.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 308-321
Persistent link: https://www.econbiz.de/10009522005
Saved in:
6
Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-
Werbung
auf potentielle Konsumenten
Sain, Soumit
-
2012
Persistent link: https://www.econbiz.de/10010376172
Saved in:
7
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity
endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
8
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
9
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
Saved in:
10
The impact of celebrity-
advertising
context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
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