We develop an empirical study of the information–persuasion trade-off in advertising using data on the information …

advertising on an initially uninformed market. First, the Nash equilibrium is fully characterized. We prove that when the … advertising cost is low, firms target only their “natural markets”, while they cross-advertise when this cost is high. Second, the … outcome at equilibrium is compared with random advertising. Surprisingly, we prove that firms' equilibrium profits may be …

quality; in the second one, they send costly signals thereof. Under non-comparative advertising a firm advertises its own … quality, under comparative advertising a firm advertises the quality differential. In either scenario, under comparative … advertising the firms never advertise together which they may do under non-comparative advertising. Moreover, under comparative …

This paper studies the effect of a change in the marginal costs of advertising on advertising expenditures of firms and … on consumer prices. I make use of a policy change in Austria, that involved an increase of the taxation of advertising in … parts of the country, and a simultaneous decrease in other parts. I show that advertising expenditures of firms move quickly …

losers from potential privacy regulation in the context of four commonly-used oligopoly models: a linear city model, a … winners and losers as a result of privacy enforcement, the parties who stand to benefit and the parties who stand to lose, as …