Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors’ perspectives, when meeting seniors …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with … larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the …, communication and entrepreneurial orientation, followed by interviews with one small and one large advertising agency for each …

The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client … insights. The present paper aims to point out the difficulties and opportunities of creative work in any advertising agency, by …

advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …

platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …

economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of …

economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of …

advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …