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Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere

Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced by equal customer satisfaction and loyalty. The source of this problem can be found in low effectiveness and ethical standard of the marketing activities. Wastefulness and low...

Persistent link: https://www.econbiz.de/10009398892

Marketing and RFID

Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

Persistent link: https://www.econbiz.de/10009398927

Quality Management System in the Tourist Information Centre Sector

Palatková, Monika - In: Acta Oeconomica Pragensia 2011 (2011) 4, pp. 39-54

tourism. Since the TICs perform a prominent role in destination marketing management, the quality of their services seems to …

Persistent link: https://www.econbiz.de/10009294293

Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)

Laschoberová, Libuše - In: Acta Oeconomica Pragensia 2010 (2010) 1, pp. 34-59

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more...

Persistent link: https://www.econbiz.de/10008500674

Actual trends in International marketing (selected problems)

Machková, Hana - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 49-70

Changes in international business environment in the beginning of 90ties had infl uenced marketing strategies of many companies. The main objective of the article is to analyze actual trends and their infl uence on international business activities. The analysis of the main types of...

Persistent link: https://www.econbiz.de/10005036286

The Economic Crisis and the Development of Tourism in the Czech Republic

Smrčka, Luboš; Arltová, Markéta; Schönfeld, Jaroslav - In: Acta Oeconomica Pragensia 2011 (2011) 5, pp. 17-33

While the significance of tourism for the Czech Republic's economy is relatively high, it is far from being the … tourism in the gross value added has been steadily declining, similarly to the ratio of tourism revenue to the gross domestic … product. The year 2008 saw these values hitting a bottom as a result of the overall stagnation of tourism in the European …

Persistent link: https://www.econbiz.de/10009371710

Tourism Between Czechoslovakia and Germany in the Interwar Period

Štemberk, Jan - In: Acta Oeconomica Pragensia 2010 (2010) 1, pp. 69-78

This paper deals with relations between Czechoslovakia and Germany in the sphere of tourism. The interwar period was a … decline in the German visit rates in the 1930s. Besides the economic depression, the tourism between Czechoslovakia and … isolating economies. Tourism helped the settlement of frozen outstanding debts. Tourism also played this new role between …

Persistent link: https://www.econbiz.de/10008500690

Některé poznatky statistiky cestovního ruchu v roce 1996

Novak, Jaroslav - In: Statistika : statistics and economy journal (1997), pp. 398-403

Persistent link: https://www.econbiz.de/10001244304

Kursové aspekty efektivnosti zahraničního cestovního ruchu v členských státech RVHP

Špaček, Petr - In: Finance a úvěr / Čtvrtletní příloha 36 (1986) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10001029931

Rozvoj cestovního ruchu a rekreace v ČSSR a jeho územní organizace

Vystoupil, Jiří - In: Sborník Československé Geografické Společnosti 93 (1988) 3, pp. 210-230

Persistent link: https://www.econbiz.de/10001077291