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suppliers. It seems that the nature of the relationships depends on the nature of suppliers. Our examination reveals that four …
Persistent link: https://www.econbiz.de/10010905132
This paper studies investments in new markets where more than two (anticipated) identical competitors are present. In case of three firms an accordion effect is detected: an exogenous demand shock results in a change of the wedge between investment thresholds of the first and second investor...
Persistent link: https://www.econbiz.de/10010742284
We adopt a framework of vertical differentiation (i.e. differentiation by quality) to study the issue of Corporate Social Responsibility (CSR). We develop a model of duopoly in a two‐country setting, in which firms choose the country of location, the level of CSR and finally compete in the...
Persistent link: https://www.econbiz.de/10011073481
of oligopolistic players—pure traders and suppliers with downstream customers—who have access to storage. We show that … the true value of storage capacity is not the same for traders and for suppliers. Comparing the latter value with the …
Persistent link: https://www.econbiz.de/10011073556
Persistent link: https://www.econbiz.de/10010783746
Retailers often use money-back guarantees to reduce consumer perceived risk about brand quality and to increase their market share. The effect of such guarantees on perceived product quality and ultimately preference and product choice depends on their perceived value and credibility, related to...
Persistent link: https://www.econbiz.de/10010783755
Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies, they show that markets are far from perfect and natural...
Persistent link: https://www.econbiz.de/10010790037
70% of the logos of the 40 largest stocks of Euronext Paris that have been modified in the past 20 years have become more baroque. It is a symptom of the baroquisation trend of consumption, which put brands in the quandary between following the trends of market taste and adjusting the aesthetic...
Persistent link: https://www.econbiz.de/10010795038
This article examines the dynamic impact of online word-of-mouth (WOM) on US television show viewership. With WOM data collected from the Internet Movie Database website, we find that the cumulative volume of online WOM has significant explanatory power for viewership over time. Consistent with...
Persistent link: https://www.econbiz.de/10010729319
This article explores the purposes pursued by the French research in marketing. A scientometric analysis of four AFM Congresses communications reveals the permanence of a powerful managerial paradigm and the recent development of more societal questions. These results are discussed in a...
Persistent link: https://www.econbiz.de/10010733991