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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron; Heirati, Nima; Ngo, Liem Viet - In: Industrial marketing management : the international … 43 (2014) 5, pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Divergent thinking and market visioning competence : an early front-end radical innovation success typology
Reid, Susan E.; DeBrentani, Ulrike; Kleinschmidt, Elko J. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1351-1361
Persistent link: https://www.econbiz.de/10010473311
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The effect of radical innovation in/congruence on new product performance
Baker, William E.; Sinkula, James M.; Grinstein, Amir; … - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1314-1323
Persistent link: https://www.econbiz.de/10010473330
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Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
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How inter-firm cooperation and conflicts in industrial clusters influence new product development performance? : the role of firm innovation capability
Xu, Rui; Wu, Jianlin; Gu, Jibao; Raza-Ullah, Tatbeeq - In: Industrial marketing management : the international … 111 (2023), pp. 229-241
Persistent link: https://www.econbiz.de/10014369267
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801